Smart banner ad spotted at the webcomic Three Word Phrase, by Ryan Pequin — almost thought it was the header.
Rachel Ray finds inspiration in cooking her family and her dog.
Don’t forget those commas.
“Paint while you’re pregnant.” Great copy on this Mythic Paint truck
Article argues that—SURPRISE!—users don’t want to spend more than a few seconds on your Facebook page. Light, day-to-day engagement (photos, links, updates) and promotions (special offers, etc.) are the best way to go.
The Idea Writers: Copywriting in a New Media and Marketing Era by Teressa Iezzi (book website)
That said, if there’s anybody out there thinking about getting into interactive copywriting, this is a good overview of what that world is like right now. (The WSJ and Luke Sullivan gave it nice reviews.) There’s even proof that the Dos Equis “Most Interesting Man In The World” ads were directly inspired by Brad Neely’s “George Washington.”
(Source: rickwebb, via austinkleon)
Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising by Luke Sullivan
A classic for a reason. Be sure to check out Sullivan’s blog.
